PRO FITNESS

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Business Concept

Pro Fitness, based in Ferndale, Randburg, is a unique and forward thinking new environment for physical fitness. Pro Fitness offers residents a variety of training classes, personal training programs, personal trainers, group training, home training, online personal training, and corporate fitness.

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Our gym not only prides itself on having the state of art studio and other classes that follow the latest trends and proven research in exercise science, but we also offer our guests a well-designed, spacious and attractive gym.

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After surveying the local customer base and looking for a potential retail location. In particular, the demographics of the customer and the competitive situation in the location for which I knew the business would work. In particular from my competitors Virgin Active, Ignite and Gym Company, who do not offer what is offered to my potential customers. My client group are busy, as they are a working class and students so for those looking for a more personalized training environment, Pro Fitness also offers individual training at home as they don't have time to hit the gym. Clients are paired with professional fitness trainers based on personality, schedules, and most importantly, fitness goals.

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Pro Fitness aims to plan events to suit different demographics who are interested in being in better physical shape, as most of my potential clients want to interact with similar people and want to get out of the gym. The management team would like to offer events for the young people so they network with people of the similar interest. These group events will try to involve the community through educational seminars.

 

Personal Training

The field of work that includes the provision of individual or small group strength training and weight loss services.

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Fitness Coach

A professional in the field of fitness and exercise, most often instruction (fitness instructor), who organizes and conducts fitness classes for groups of people including professional sports club's fitness trainers, aerobics, cardio training, water aerobics, cross fit training, Pilates, postural training and stretching.

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Pro Fitness, will provide services for all ages and both genders. It will be providing personal and group training sessions, in-home training, online personal training, and corporate fitness. Services will include;

• HIIT (High Intensity Interval Training)

• Cardio Training

• Resistance/ Strength Training

• Toning/Weight control Training

• Mobility & Movement Training

• Sports Conditioning

• Circuit Training

• Hypertrophy Training

• Kettlebell Training