Strength
- Location: Pro Fitness is centrally located in a densely populated residential area in Randburg, Johannesburg for customer satisfaction.
-Pro Fitness provides membership packages to clients at an affordable price.
-Education: Pro Fitness trainers are certified trainers, with qualifications from preowned institutions.
-Transformational leadership skills: Management possess and fully walks the talk when it comes to transformational leadership and intends to equip all its staff with these skills.
-Provides small accessories like resistance band, toning bands equipment to clients for them to train with.
-Help clients reach their body goals by providing personalized training programs.
-Everyone is welcomed and treated equally and not based on their skin, color, age, or disability.
Weakness
-No initial capital
- As a new business it might take some time for us to break into the market and gain acceptance especially from top profile clients in the already saturated industry.
-Lack of commitment: having short of staff or have staff that are not committed when it comes to training our members which could lead to losing clients because they are being trained incorrectly, or may be training for a very long time but do not see results/progress because they were given the wrong training programme.
- Ability to compete with big time players in the fitness industry.
Opportunities
-Technology: We have online platforms like website, Facebook, Instagram pages that we will be using for our online training session for people who want our services but they stay far.
-Add more services like massage.
-To become a long term business
-Offer discounts to people who are already our members and they bring a friend to join.
-Set up challenges/competition: like the biggest loser in 3 months, weight gain.
Threats
-Economic changes: Legal, Inflation, Politics.
-Competition: a lot of competitors in the industry.
-The business idea may be copied